Mobile Features
Mobile websites and their usage differ quite dramatically from their desktop counterparts. Mobile “surfers” tend to be more focussed and purposeful in their requirements of your web content.
Mobile visitors are typically local, on the move and are looking for something “actionable” your mobile website – which could be, for instance:
To get directions, find your opening hours, check for current discount codes or coupons, research further product info or check stock availability, get in touch with someone, support, customer service etc.
Mobile visitors generally do not want to know your business history, awards and achievements, staff profiles etc. Reserve this kind of info for your main website and direct your mobile visitor along clearly defined paths.
Smartphone users are more likely to be responsive to coupons and offers – be sure to offer rewards to your mobile visitors and encourage them to share your offers socially.
Treat your mobile prospects as VIP’s and you’ll build yourself a whole new lead generation system that you can market to time and time again.